Starbucks thrives on Gen Z’s love of iced drinks

August 2022
Gen Z’s love of iced espressos helped lift Starbucks’s sales to a record in April-to-June.

Despite rising prices Gen Z consumers aren’t cutting back on drinks like Pineappple Passionfruit refreshers and Iced Cinnamon Dolce lattes, reports The New York Times.

That compares with McDonald’s and other restaurant chains that have recently said that their customers have slowed spending as inflation accelerates around the world.

Gen Z consumers like to customize their cold drinks and then post pictures on social media. That’s been a win for Starbucks which saw 75% of its sales come from cold beverages in the last quarter.

Reference shelf:
Starbucks Reports Record Revenue, Driven Mostly by Gen Z’s Love of Iced Drinks (New York Times)

Starbucks earnings beat Wall Street estimates, fueled by U.S. demand for cold drinks (CNBC)

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